Big Think video | Engaging with a sense of purpose: The 6 Cs of a connected leader with Dan Pontefract, Chief Envisioner, TELUS
All substantial studies of employee engagement trends show the same thing: On the whole, people are increasingly disaffected and disengaged at work. And no studies are necessary to convey what this means in terms of productivity, hiring, and employee retention. Crisis is too mild a word.
Since 2009, TELUS, a $12 billion communications firm, has been consistently, significantly bucking this trend. As its “Chief Envisioner”, Dan Pontefract has been responsible for creating a company-wide leadership model that aligns personal, organizational, and role purpose, giving employees a strong, personal stake in their work and the company’s future. It begins with redefining what a leader is supposed to be and do.
Connect
- Reach out to others on an emotional as well as a transformational level. Who needs to be here? Who has done this before?
Consider
- Evaluate your options. Determine whether the target is a good idea. Are there other people who need to be at the table for this project? Have we deployed a similar strategy in different local contexts before? If so, what did we learn?
Communicate
- Make sure the final decision and action plan are conveyed to all stakeholders.
Create
- Execute toward the result.
Confirm
- Determine whether the result met the target. Did we do what we said we were going to do?
Congratulate
- Use feedback and recognition to celebrate successes as well as failures.
