Lessons learned: Build a sustainable brand (Big Think video)

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Articles Home » Browse Articles » Lessons learned: Build a sustainable brand (Big Think video)

Posted by - The Vanguard Network -

on - September 12, 2019 -

Filed in - Leading at the top -

Big Think video | Lessons learned: Build a sustainable brand (turning around Gatorade), with Sarah Robb O’Hagan, CEO, Flywheel Sports and Former President, Gatorade

In a competitive marketplace, it’s easy for a brand to lose its way — to lose sight of what made it unique in the first place. When Sarah Robb O’Hagan became president of Gatorade, the company was losing at the sports-drink game. Her job was to figure out why and do something about it.

Never lose sight of your origin story

Why was this product, brand, or business created in the first place? What is the problem the brand was trying to solve?
Rather than chasing market share, focus on addressing the core need of your consumer. When you create real value, great sales, branding, and followership are the natural outcome.

Evolve with the world around you

Past and current success do not equal future success. Are you resting on your laurels and getting comfortable? Are you doing things the same way over and over again?
Disrupt yourself before someone else does it to you. Innovate ahead of change by developing new solutions around your customers’ current problem.

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Lessons learned: Build a sustainable brand (Big Think video)